According to the India Fandom Report 2026 by MyFandom, 45% of Indian fans say official premium merchandise makes them the happiest — more than meet-and-greets, signed memorabilia, or selfies with their favourite creator. India currently has 100 million active fans participating in the experience economy, with the country's fandom economy projected to reach $10 billion by 2028. (Source: India Fandom Report 2026, MyFandom)

What Indian Fans Want — The Complete 2026 Data

The India Fandom Report 2026 asked Indian fans across the country one simple question: what makes you the happiest as a fan? The results are clear — and they point directly to official creator merchandise as the single most desired fan experience in India today.

Source: India Fandom Report 2026, MyFandom — independent study of Indian fans across the country.

"India's fandom is no longer passive appreciation. It is active participation — and official merchandise is the most direct, most physical expression of that participation. Fans do not just want to watch their favourite creator. They want to wear them." — JUNOONI

The Scale of India's Fan Economy in 2026

The India Fandom Report 2026 puts numbers to something Indian fans already feel — fandom in India has moved from a cultural phenomenon to a full-scale economic force.

Why Official Merch is #1 — What Indian Fans Are Really Saying

The 45% stat is not just about t-shirts. It is about what official creator merchandise represents to Indian fans. When a fan buys an official creator tee — not a bootleg, not a fan-made product, but a genuinely authorised piece of merch — they are making a statement about their identity, their loyalty, and their relationship with the creator.

Official merch is the only fan experience that is both permanent and public. A meet-and-greet lasts minutes. A selfie lives on a phone. But an official creator tee is worn in public, every day — making the fan a visible, walking expression of their fandom. That is why 45% of Indian fans say it makes them happiest. It is not just a product. It is an identity.

What This Means for Indian Creators — The Merch Opportunity is Now

The India Fandom Report 2026 confirms what every Indian creator should already know: your fans want official merch more than they want almost anything else from you. More than a meet-and-greet. More than signed memorabilia. More than selfies.

The gap between what fans want and what creators are providing is the opportunity. Most Indian creators have not launched official merchandise. Most of the 100 million fans who want it are being served by bootlegs, fan-made products, and generic marketplaces — none of which support the creator financially.

JUNOONI exists to close that gap. India's end-to-end creator commerce platform gives creators both a marketplace listing on junooni.com and a personal branded storefront — handling design, fulfillment, ops, logistics, and customer service entirely, starting from 0% commission with 90% revenue share. The infrastructure is ready. The fan demand is proven. The only thing missing is the creator's official store.

Where Indian Fans Can Buy Official Creator Merch Today

The India Fandom Report 2026 has confirmed the demand. JUNOONI is where Indian fans can act on it. Browse all officially verified creator merchandise at junooni.com/in/creators. Every creator listed is verified. Every product is authenticated. Every order supports the creator directly — with 90% of every sale going back to them. Are you a creator? Launch your official store at studio.junooni.com. JUNOONI does everything. Takes nothing.