Kitne Ka Hai Ji? How Shadab Jakati Turned a Viral Line into Merch
From “Kitne Ka Hai Ji?” to official merch, discover how Shadab Jakati turned his viral humour and unforgettable catchphrase into a collection of T-shirts, hoodies, mugs and more on JUNOONI.
JUNOONI Team
JUNOONI
Puchna Toh Padega Hi, Ji.
One question became a catchphrase. The catchphrase became a meme. And now, the Shadab Jakati attitude has a place outside your screen — in a collection made to be worn.
Shop Shadab's Merch Follow ShadabThere are internet catchphrases. Then there are lines that people start saying before they even remember where they came from.
For Shadab Jakati, that line was “Kitne ka hai ji?” — born from the now-famous “10 rupaye wala biscuit” moment and delivered with the exact combination that made his content stand out: a completely straight face, everyday logic, and a question whose answer was almost painfully obvious.
And then came the response that somehow made the whole thing even better:
Before the merch, there was the moment.
Shadab’s rise did not come from a polished celebrity launch. His appeal came from something much harder to manufacture: a style that felt like it already existed in real life.
His short-form comedy leaned into ordinary conversations, desi situations and the kind of questions that are funny precisely because they sound completely serious when he asks them. The “10 rupaye wala biscuit” clip pushed that identity into the mainstream, spreading through reels, memes and recreations. Coverage at the time reported tens of millions of views on the viral clip, while public figures including Badshah and Rinku Singh joined the wider trend.
That is the interesting part of the Shadab Jakati story. The internet did not just watch the line. It adopted it.
When a catchphrase becomes a signature.
A creator's strongest merch idea is rarely a random logo. It is usually something the audience already associates with them.
For Shadab, the answer was sitting in plain sight.
“Kitne Ka Hai Ji?” was already a recognisable piece of internet language. So instead of trying to turn his identity into complicated graphics, the collection takes the simplest route: turn the joke into something physical.
A hoodie. A tee. A mug. A drawstring bag. Different products, same personality.
Meet the Jakati Edit.
The collection currently includes everyday pieces built around Shadab’s humour and signature phrases. The designs move between clean typography, bold statements and playful visual references — so the merch feels like an extension of the content rather than generic creator branding.
Ji, Kitne Ka Hai Ji — The OG Tee
The catchphrase, turned into a wearable signature.
Shop the collection →
The Viral “Kitne Ka Hai Ji?” Hoodie
The internet moment, given a streetwear treatment.
Shop the collection →
Kya Pi Rahe Ho Ji? Mug
Same curious energy. Different question. Same Shadab vibe.
Shop the collection →Why this merch actually feels like Shadab.
It starts with something people already know
The collection is rooted in phrases and moments audiences already recognise instead of inventing a disconnected brand identity.
It keeps the humour intact
The designs don't over-explain the joke. The people who know the reference get it immediately.
It turns screen culture into everyday stuff
The point of creator merch is not to make fans look like walking advertisements. It is to make something they genuinely want to use or wear.
From “seen it” to “wearing it.”
There is a difference between being famous and having a recognisable identity. Shadab’s strongest asset is not simply the size of his audience — it is the fact that his audience knows the rhythm of his humour.
That is why a line as simple as “Kitne Ka Hai Ji?” works on a hoodie or tee. You do not need the entire backstory printed underneath it. The phrase does the job.
Someone who knows the meme sees it and smiles. Someone who doesn't know it asks the obvious question:
Shadab Jakati × JUNOONI: the collection is live.
The official Shadab Jakati store is now live on JUNOONI, with the current collection spanning apparel and lifestyle products. Instead of hunting through random marketplaces for unofficial versions of the joke, fans can head directly to Shadab's dedicated store.
Browse the collection, pick your favourite line, and let the conversation start.
Frequently Asked Questions
Who is Shadab Jakati?
Shadab Jakati is an Indian digital creator and comedian known for short-form, desi-style humour and his highly recognisable “Kitne Ka Hai Ji?” / “10 rupaye wala biscuit” viral moment.
What made Shadab Jakati famous?
His viral short-form content — especially the “10 rupaye wala biscuit kitne ka hai ji?” moment — helped push his distinctive question-based comedy style into mainstream internet culture.
What does “Kitne Ka Hai Ji?” mean?
Literally, it means “How much is it, sir?” The humour comes from Shadab asking obvious or self-answering questions with his signature serious delivery.
Where can I buy Shadab Jakati's official merch?
Shadab Jakati's dedicated official merch store is available on JUNOONI at shadabjakati.junooni.com.
What Shadab Jakati merch is available?
The store currently features products including T-shirts, hoodies, a drawstring bag and mugs, with designs built around Shadab's recognisable phrases and personality.
Is the “Kitne Ka Hai Ji?” merch official?
The products featured in this article are from Shadab Jakati's dedicated JUNOONI store. Fans can use that store as the direct destination for the collection.
Where can I follow Shadab Jakati?
Follow Shadab on Instagram at @shadabjakati1 and watch his videos on his YouTube channel.
So… kitne ka hai ji?
You already know the line. Now you can wear it. Explore the Shadab Jakati collection on JUNOONI and pick the piece that feels most like your kind of question.
Shop Shadab Jakati MerchShare this post
