If you have spent even five minutes on Indian Instagram in the last two years, you have heard this line. Delivered with the most natural, deadpan expression you have ever seen on a screen — not scripted, not polished, just a regular desi question from a regular desi man from Meerut that somehow made the entire country stop and laugh. That man is Shadab Jakati, and this is his story.

Who is Shadab Jakati?

Shadab Jakati's real name is Shadab Hasan. He is from Meerut, Uttar Pradesh — a small-town man with a big sense of humour who started his journey making videos on TikTok about daily life, village situations, and working-class humour. His content was simple, honest, and deeply relatable to anyone who has grown up in small-town India. Before fame found him, he had worked as a driver in Saudi Arabia — making videos on the side because he genuinely enjoyed it.

When TikTok was banned in India, Shadab moved to YouTube and Instagram, keeping his content style exactly the same — rooted in his real personality, never trying to be something he was not. And that authenticity is exactly what made the internet fall in love with him.

The Video That Changed Everything — "10 Rupaye Wala Biscuit"

Nobody expected it. Not even Shadab. He uploaded a short reel — a simple comedic skit built around one question, delivered with the most perfectly desi timing imaginable:

Within days, the video had crossed millions of views. Within weeks, it was everywhere — recreated, dubbed, remixed, and referenced from Mumbai to Dubai. The combination of his completely natural delivery, his genuinely confused expression, and the sheer desi-ness of the question made it impossible not to share.

The final count: 57 million views. 2.8 million likes. 1.4 million shares. One question. One man. One moment of pure, unscripted desi magic that became India's most shared comedy moment of the year.

"Shadab ke saath kuch aisa hai jo most creators nahi kar paate — woh perfectly imperfect hain. Aur India ko exactly yahi chahiye tha."

Badshah Noticed — And Everything Changed

But Badshah was not alone. The "10 rupaye wala biscuit" trend became a full-blown national phenomenon, with celebrities from cricket and entertainment joining in:

When cricketers and India's biggest rapper are all recreating your video — and when you get to film one of those recreations alongside Rinku Singh himself — it is no longer a viral moment. It is a career. And Shadab built his brilliantly.

From Meerut to Dubai — Shadab's Journey in Milestones

Shadab Jakati Official Merch — Now on JUNOONI

Shadab Jakati's journey from a small-town creator to a nationally loved comic has always been about one thing: keeping it real. His merch follows the same principle — officially verified, genuinely his, and available for every fan who has shared that video, said that line, or laughed at 1am scrolling through reels. Shop the full collection at junooni.com/in/creator/shadabjakati.

Why Buy Official Merch — and Not a Fake?

Every viral creator in India has bootleg products floating around — generic tees with their face on them, sold without permission, giving zero back to the creator. When you buy from JUNOONI, that is not what you are getting:

• It is the real thing — when you wear this, you are wearing something Shadab actually put his name on. Not a random tee with his face printed by someone who has never met him. His. Yours.
• Your purchase reaches him — every time a fan buys official merch, the money goes directly to the creator. That is what real support looks like — not just a like, not just a share, something that actually matters.
• Something worth keeping — this is not a novelty item you wear once and forget. It is good quality, made to last, and every time you wear it you will think of that video — and probably say the line out loud again.
• Delivered to your door, wherever you are in India — you do not need to be in a big city to get your hands on something real. JUNOONI ships pan-India — because Shadab's fans are everywhere, and so is his merch.
• A gift that says everything — if you have a friend who quotes this line every time they see a biscuit, you already know what to get them. Official Shadab merch is the most specific, most personal, most "I actually know you" gift you can give.
• Hassle-free, always — if something is not right, JUNOONI handles it. No drama, no chasing, no explaining yourself to a chatbot. The whole experience is taken care of so you can focus on the important part — enjoying the merch.

Other Creators You'll Love on JUNOONI

Shadab Jakati is one of a growing roster of verified Indian creators on JUNOONI. If you love Shadab's energy, you might also love the official merchandise collections from music producer Tanishk Bagchi — the man behind some of Bollywood's biggest hits including Na Insaafi — and National Award-winning actor Varun Buddhadev, whose V Clothing collection is live on JUNOONI right now. Browse the full creator directory at junooni.com/in/creators.